Official channel
Use Meta's WhatsApp Business Platform infrastructure, message statuses, templates, policies, and channel billing.
Official WhatsApp Business Platform
WhatsApp Business API for connected sales, marketing, and support
Meta provides the messaging infrastructure. Hootspy turns it into campaigns, CRM workflows, automations, team service, AI conversations, and measurable conversion journeys.
Official messaging infrastructure
Templates, webhooks, and integrations
CRM and team inbox
Campaign and conversion tracking
From infrastructure to operation
The API is the channel. Hootspy organizes the operation around it.
The WhatsApp Business App supports simple phone-based operations. The Official API is designed for scale, automation, multiple agents, approved templates, integrations, events, and journeys that continue beyond a single device.
Team operation
Organize contacts, consent, campaigns, routing, service queues, automations, and integrations in one workspace.
Conversion CRM
Connect each conversation to lead source, qualification, pipeline stage, owner, proposal, sale, and next action.
Approved templates
Start compatible business conversations with templates reviewed under current WhatsApp policies.
AI and chatbots
Use AI agents and structured flows to answer, collect information, qualify leads, and transfer to people.
Webhooks and APIs
Connect available external systems so customer and business events can update contacts and trigger journeys.
Pricing depends on the channel, platform, usage, and implementation
Meta's current model charges for delivered template messages, with rates varying by message category, recipient country, and volume rules. Hootspy platform pricing is separate from Meta's message charges and any external AI or integration costs.
Meta/WhatsApp message charges vary by category, country, and volume
Hootspy plans cover platform contacts, users, and product capabilities
AI model usage may be billed separately by the model provider
Implementation scope depends on templates, data, integrations, and business processes
How an Official API operation comes together
01
Set up the channel
Connect an eligible WhatsApp business number and complete the required Meta setup.
02
Define audiences and rules
Organize consent, segments, templates, service routing, frequency, and business logic.
03
Connect CRM and automation
Link conversations to contact data, campaign source, pipeline stages, AI, and external events.
04
Measure outcomes
Track delivery, replies, qualifications, opportunities, and configured conversion events.
WhatsApp Business API questions
Is the WhatsApp Business API free?
The API does not have one universal free price. Meta charges for delivered template messages under its current pricing model, and platform, AI, integration, and implementation costs may also apply.
Do all messages require templates?
Templates are used to start compatible business-initiated conversations. Non-template messages can be sent only within an open customer service window under the current WhatsApp rules.
Can I send bulk campaigns through the Official API?
Yes, when the campaign follows WhatsApp policies and uses approved templates, valid consent, appropriate segmentation, frequency controls, and number-quality monitoring.
Does the Official API eliminate blocking risk?
No platform can guarantee zero risk. Using the Official API and following consent, template, segmentation, frequency, and quality best practices reduces risk but does not eliminate it.
Can the API work with CRM and AI?
Yes. Hootspy connects Official API conversations with CRM records, automations, AI agents, team service, campaign data, and configured conversion events.
Turn the Official WhatsApp API into a complete customer operation
See how Hootspy connects the channel to campaigns, CRM, automation, AI, service teams, and conversion data.