Official channel
Use Meta's WhatsApp Business Platform infrastructure, message statuses, templates, policies, and channel billing.
Official WhatsApp Business Platform
WhatsApp Business API for connected sales, marketing, and support
Meta provides the messaging infrastructure. Hootspy turns it into campaigns, CRM workflows, automations, team service, AI conversations, and measurable conversion journeys.
Official messaging infrastructure
Templates, webhooks, and integrations
CRM and team inbox
Campaign and conversion tracking
From infrastructure to operation
The API is the channel. Hootspy organizes the operation around it.
The WhatsApp Business App supports simple phone-based operations. The Official API is designed for scale, automation, multiple agents, approved templates, integrations, events, and journeys that continue beyond a single device.
Team operation
Organize contacts, consent, campaigns, routing, service queues, automations, and integrations in one workspace.
Conversion CRM
Connect each conversation to lead source, qualification, pipeline stage, owner, proposal, sale, and next action.
Approved templates
Start compatible business conversations with templates reviewed under current WhatsApp policies.
AI and chatbots
Use AI agents and structured flows to answer, collect information, qualify leads, and transfer to people.
Webhooks and APIs
Connect available external systems so customer and business events can update contacts and trigger journeys.
Pricing depends on the channel, platform, usage, and implementation
Meta charges per delivered message, with rates varying by category and recipient country. From October 1, 2026, each business phone number gets 1,000 free service messages per month, with no rollover; further service deliveries are charged. Utility templates are also charged inside the 24-hour customer service window unless an exemption applies. The service allowance does not cover templates. Hootspy platform pricing and external AI or integration costs are separate.
Eligible Click to WhatsApp ad entries on the mobile app open a free message-delivery window when you reply within 24 hours. Meta currently says this window may last up to 7 days from your reply. Platform and AI costs remain separate.
Hootspy plans cover platform contacts, users, and product capabilities
AI model usage may be billed separately by the model provider
Implementation scope depends on templates, data, integrations, and business processes
How an Official API operation comes together
01
Set up the channel
Connect an eligible WhatsApp business number and complete the required Meta setup.
02
Define audiences and rules
Organize consent, segments, templates, service routing, frequency, and business logic.
03
Connect CRM and automation
Link conversations to contact data, campaign source, pipeline stages, AI, and external events.
04
Measure outcomes
Track delivery, replies, qualifications, opportunities, and configured conversion events.
WhatsApp Business API questions
Is the WhatsApp Business API free?
There is no universal fixed price. Meta charges per delivered message based on category and recipient country. From October 1, 2026, each business phone number gets 1,000 free service messages per month, with no rollover; further service deliveries are charged. This allowance does not include templates. Volume tiers may reduce utility and authentication rates, but do not apply to service messages. Platform, AI, integration, and implementation costs are separate.
Do all messages require templates?
No. Non-template replies require an open 24-hour customer service window, which resets whenever the user messages you. Outside it, approved templates are required. The free ad-entry window is a billing exemption and does not extend the permission to send non-template messages.
Can I send bulk campaigns through the Official API?
Yes, when the campaign follows WhatsApp policies and uses approved templates, valid consent, appropriate segmentation, frequency controls, and number-quality monitoring.
Does the Official API eliminate blocking risk?
No platform can guarantee zero risk. Using the Official API and following consent, template, segmentation, frequency, and quality best practices reduces risk but does not eliminate it.
Can the API work with CRM and AI?
Yes. Hootspy connects Official API conversations with CRM records, automations, AI agents, team service, campaign data, and configured conversion events.
Turn the Official WhatsApp API into a complete customer operation
See how Hootspy connects the channel to campaigns, CRM, automation, AI, service teams, and conversion data.