From ad to revenue, everything connected

Conversion CRM for WhatsApp and Instagram

Track every lead’s source, qualify conversations with AI, and manage every opportunity in the CRM — all connected to the Official WhatsApp API and Instagram.

Official WhatsApp API • Built-in CRM • Conversational AI • Campaign tracking
Hootspy platform showing the conversation inbox, lead details, campaign tracking, conversion funnel, and automated service across WhatsApp and Instagram.

Companies turning conversations into opportunities with Hootspy

WhatsApp and Instagram connected to your sales, marketing, and customer service workflows.

Cliente da Hootspy avaliando positivamente a plataforma de IA para WhatsApp, automação de atendimento e chatbot para empresas. Cliente da Hootspy avaliando positivamente a plataforma de IA para WhatsApp, automação de atendimento e chatbot para empresas. Cliente da Hootspy avaliando positivamente a plataforma de IA para WhatsApp, automação de atendimento e chatbot para empresas. Cliente da Hootspy avaliando positivamente a plataforma de IA para WhatsApp, automação de atendimento e chatbot para empresas.
Hootspy customers

Move beyond conversations. Start measuring conversions.

Ads Manager shows how many people started a conversation. But without connecting campaigns, service, and CRM data, you cannot see which ads generated qualified leads, opportunities, and sales.

You know how many conversations you received

But not which conversations actually became sales.

Leads arrive without context

Your team cannot see which campaign, ad, creative, or offer brought each contact.

Response times are too slow

Interested leads wait, lose momentum, or move to a competitor.

Customer data stays disconnected

Meta Ads, WhatsApp, Instagram, your CRM, and e-commerce operate in separate platforms.

Connect the entire customer journey in one platform

Hootspy follows each lead from the first click to conversion, so marketing, sales, and customer service work from the same data.
Customer journey in Hootspy, from lead source and AI-powered WhatsApp conversations to event tracking, external integrations, reporting, and the real-time conversion funnel.
1

The lead clicks an ad

The contact starts a conversation on WhatsApp or Instagram.

2

Hootspy identifies the source

Capture the campaign, ad set, ad, and creative that brought the contact.

3

AI starts the conversation

AI responds, collects information, and qualifies the lead automatically.

4

The opportunity enters the CRM

The contact is organized in the pipeline, assigned to an owner, and tracked through the sale.

5

The conversion is recorded

Meetings, qualified leads, proposals, and sales can be recorded as events.

6

Conversion data improves your campaigns

Send conversion events to Meta and power your reporting with real outcomes.

Everything you need to turn conversations into revenue

Hootspy contact details showing the Meta campaign that started a WhatsApp conversation, including campaign identification, access link, and ad content.

Campaign tracking for WhatsApp and Instagram

See where every lead came from and which campaigns, ads, and creatives generate the best opportunities.

Automatic contact attribution
Campaign and ad identification
Lead segmentation by source
Comparison of conversations, leads, and conversions
Explore campaign tracking
Hootspy bulk WhatsApp campaign dashboard showing total contacts, delivery, read and engagement rates, the delivery funnel, campaign details, and message preview.

Bulk WhatsApp messaging with the Official API

Create WhatsApp marketing campaigns for lists and segments, track reads and replies, and continue every conversation with automations and AI agents.

Campaigns, remarketing, and reactivation
Abandoned cart recovery and reminders
Delivery, read, and reply analytics
Conversion funnel by campaign
Explore bulk messaging
Conversation in Hootspy where an AI agent automatically answers a company question and sends a product image to the contact through WhatsApp.

Conversational AI

Respond to new leads immediately, even outside business hours, with AI agents that qualify and transfer conversations when needed.

24/7 availability
Automatic lead qualification
Answers based on your company content
Transfer to human agents
Explore Conversational AI
Hootspy sales CRM board with leads and opportunities organized across New Lead, Qualified, Proposal, Negotiation, and Won stages, including values, owners, and priorities.

Sales CRM built into WhatsApp and Instagram

Turn every conversation into an organized contact and track the lead from the first interaction to conversion in one profile.

Custom sales pipelines
Lead and opportunity management
Stages, owners, tags, and custom fields
Complete history and scheduled follow-ups
Explore Hootspy CRM
Hootspy multichannel inbox with conversation lists, WhatsApp service, AI-assisted replies, and contact details including source, campaign, tags, notes, and owner.

A multichannel inbox for your team

Centralize WhatsApp and Instagram conversations in one organized workspace for sales, service, and support.

Multiple agents and conversation routing
Queues and service teams
Filters and tags
AI-to-human handoff
Explore the Inbox
Hootspy automation flow using conditions to separate customers from new leads and route each path to AI agents with custom inactivity rules.

Marketing automation for WhatsApp and Instagram

Build automated journeys based on each contact’s actions and lifecycle stage — from new lead to post-sale.

Follow-up for unresponsive leads
Opportunity nurturing and recovery
Triggers from campaigns, CRM, and external events
Pre-sale and post-sale journeys
Explore WhatsApp automation

See which campaigns drive outcomes — not just messages

Measure ad performance beyond cost per conversation and send conversion events to Meta through the Conversions API. Compare campaigns using the outcomes that matter and see where your best customers come from.
Track my conversions
1
Conversation started
2
Lead assisted
3
Lead qualified
4
Meeting booked
5
Proposal sent
6
Sale completed
7
Revenue generated

Frequently asked questions about Hootspy

What is a Conversion CRM?+

A Conversion CRM connects campaign, conversation, sales, and customer behavior data. In addition to organizing contacts and opportunities, it shows which channels and campaigns actually contribute to business outcomes.

Is Hootspy a CRM for WhatsApp?+

Yes. Hootspy centralizes WhatsApp contacts, conversations, opportunities, follow-ups, and service history in a built-in CRM.

Does Hootspy also work with Instagram?+

Yes. Hootspy centralizes WhatsApp and Instagram interactions so your team can manage contacts, conversations, and opportunities in one platform.

How does WhatsApp campaign tracking work?+

When a contact starts a conversation through a supported campaign, Hootspy records the available source information. That data can be connected to the contact, the conversation, and conversion events recorded later.

Can I see which ad generated a sale?+

Hootspy connects each contact’s source to events recorded throughout the journey. This lets your company analyze which campaigns, ads, and creatives contributed to qualified leads, meetings, opportunities, or sales.

Does Hootspy use the Official WhatsApp API?+

Yes. The platform is built to work with the Official WhatsApp Business API and supports customer service, automation, campaigns, CRM, and integrations.

Can AI transfer a conversation to a person?+

Yes. When a conversation requires human support, AI can transfer the contact to your team while preserving the history and information collected during the interaction.

Can I integrate Hootspy with my e-commerce platform?+

Hootspy can receive data and events from external platforms through available integrations, APIs, and webhooks. Confirm the availability of each integration with the Hootspy team.

What can be sent to Meta through the Conversions API?+

Your company can configure relevant events such as qualified leads, booked meetings, opportunities, purchases, or other events compatible with your operation and Meta’s rules.

Who is Hootspy for?+

Hootspy is designed primarily for companies using WhatsApp and Instagram for sales, customer service, or marketing that want to connect paid traffic, AI, CRM, and conversion data.

Turn WhatsApp and Instagram into conversion channels

See which campaigns generate the best leads, respond with Artificial Intelligence, and track every opportunity through the sale — all in a Conversion CRM connecting marketing, sales, and customer service.